Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.Only five out of a hundred said they were married to or in a committed long-term relationship with someone they met online.For comparison, 88% of Americans who were with their current spouse or partner for no more than five years said their met their mates offline.According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.
In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.
Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.