Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.TF-IDF: A fancy way of saying: “How often does a certain word appear in a document? The more often that word appears on a page, the more likely it is that the page is about that word. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor. But having a keyword in your domain still acts as a relevancy signal. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have that keyword in their domain (or have the keyword in the middle or end of their domain). Domain registration length: A Google patent states: “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Keyword Appears in Top Level Domain: This doesn’t give the boost that it used to.You might already know that Google uses over 200 ranking factors in their algorithm… Well, you’re in for a treat because I’ve put together a complete list. Penalized Who Is Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… “…When I checked the whois on them, they all had “whois privacy protection service” on them. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.” 9.What they didn’t expect back then was that the porn industry would become its main client in such a short period of time.“Porn studios and video sites couldn’t work with Google and other ad networks because of ethics”, he says. Exo Click expects to reach €100 million in sales in 2015 and the majority will come from porn and adult sites.
What’s even more interesting is that this growth has been achieved with no outside investment and with most of the tech behind the company being developed by a single engineer, Benjamin himself.Asked about the decision to establish the company in Dublin instead of Barcelona, Benjamin quickly points out four key factors: the fact that many US tech multinationals are based in the Irish capital, low taxes, good talent and an interesting bridge to establish relationships with US VCs.The existence of EXADS, which counts Exo Click as one of its main clients, will allow the latter to focus on sales and to work on one of its most recent products, an API for developers that “will hopefully help us transform ourselves into more of an ad platform and to become more transparent with our clients”.but it can limit the site’s ability to rank globally. Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal. Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag. Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal.However, your description tag can impact click-through-rate, which is a key ranking factor. Keyword Appears in H1 Tag: H1 tags are a “second title tag”.If so, that page may get a rankings boost for that keyword. Google Hummingbird: This “algorithm change” helped Google go beyond keywords.Thanks to Hummingbird, Google can now better understand the topic of a webpage. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.“I was good at coding but not at many other things, including finances.I never wanted to take on debt or spend more than what was really needed”.“The ad network industry was very small in 2005”, Benjamin remembers.“From 2006 and on it started to open up, and by then we had already started working with casinos and other gambling sites”.