And trust me, an OTA cannot afford to have such major issues and complaints and will eventually stop selling your hotel. And the good news is that this battle comes with little or no risk of actually losing online bookings; in fact, a victory will most likely see your online bookings increase to new highs!Kind regards, Yusuf IJsseldijk PS: I am happy to discuss further with you about this subject, just send me message!
Ranking on major OTAs is driven my many factors, but conversion, actual sales volume and rate parity are all very important factors, so once rate parity improves the conversion will go up, sales will go up and then rankings will improve, causing a positive domino effect and a lot more bookings.
If “partner” or “together” are words an OTA does not want to understand any more then you, the hotel, should stop working with that OTA and stop their destructive nonsense…! There are a lot of fed-up hotels out there, but very few actually take action, and I continue to hear and read hotels complain about this again and again and again…
They end up fighting forever and waste not only valuable time, but actually also a lot of profit.
Metasearch came to the rescue and as travelers increasingly started to use metasearch websites such as Trip Advisor, Hotels Combined, Trivago, etc to find and compare hotel prices, OTAs started to shift focus and marketing budgets to compete on metasearch websites rather than search engines.
Metasearch taught travelers that with very little effort it is easy to find a better deal for a specific hotel and today metasearch has become the number one source of traffic for OTA websites.