Before explaining why the answer to the last 2 questions should be “no”, let me explain how OTAs’ focus has changed and hotels now can benefit from a much more level playing field.As independent hotel you must understand that most OTAs are no longer focused on “stealing” YOUR direct bookings.You obviously have to work with your wholesalers as well and make sure you control what they do with their rates, but as more and more wholesalers are connected with each other that exercise is also often a huge time waster.What is more important, and more effective, is to inform the concerned OTA formally that you terminate all cooperation and will not accept ANY customer that has booked through them. Yes, you most likely will end up with a very upset customer at the reception.For customers’ sake, hotels and OTAs are supposed to be business partners, right? Lots of hotels try to fight this battle, but the majority are either ill-prepared or only half motivated to actually fight. The battle with OTAs will not go away though and the only sure thing is that at least some OTAs will always continue to find new ways to outsmart and undercut hotels and competitors.End of April the agreement was terminated and from May onwards OTA A was no longer selling the resort.
Metasearch taught travelers that with very little effort it is easy to find a better deal for a specific hotel and today metasearch has become the number one source of traffic for OTA websites.
In July the resort’s own website also started to see a significant pick-up in direct bookings and a new total online bookings record was set, and the resort’s own website became the 2nd largest online channel in terms of bookings, after OTA B.
There is one more factor at play that will see your online business through other major OTAs soar to new highs.
That battle was won long ago by the OTAs, spending massively on Pay Per Click search engine marketing, using your hotel’s name and aggressively driving potential customers direct to their OTA websites.
You never had a chance to compete in this expensive battle and today there simply is too little direct hotel bookings left through your website for OTAs to be really interested in…Today OTAs are entirely focused on stealing bookings from other OTAs.