There’s been much talk about the impact dating apps have had on perpetuating a “hookup culture” and instant gratification over a genuine or more serious collection. In a survey conducted in August 2017 of 6,458 online daters over the age of 16 years old and from 30 countries revealed that 48% of online daters are looking “for ‘fun’, among other things.
According to Market Watch, online dating has become the most popular form of dating for homosexuals, and the second most popular way to meet partners for heterosexuals (after meeting through friends).
Bumble uses a similar format to Tinder, but with a twist: only women can send the first message, meant to cut down on “sleazy” messaging from men.
The League is an elite dating app focused on accomplished, ambitious young professionals, and only allows entry to individuals they deem “qualified.” When it comes to the most popular apps in the US by audience size, Tinder, Plenty of Fish, and Ok Cupid lead the pack (respectively).
Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.On the other hand, services like Tinder, Hinge, and Bumble eschew these surveys and essays, instead requiring that users link up their other social media accounts (Facebook, Spotify, Instagram).Apps in this second camp automatically populate users’ profiles.At its simplest, dating apps generally fall into two categories.On one hand, there are websites and apps like and Ok Cupid which require users to complete personal essays and personality questionnaires, which are then used for compatibility pairing.Match’s size works to its great benefit since users switch frequently between its sites.With so many dating sites, it can encourage customers to try out its other sites as well.It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even.Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted.