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As a quick aside, there’s a controversial history between Whitney Wolfe, founder of Bumble, and Justin Mateen, co-founder of Tinder—making the Match Group’s attempted 0 million acquisition of Bumble that much more contentious.Overall, it’s a difficult market to break into because of the nature of the product.

According to Justin Mc Leod, CEO of Hinge, “…ultimately, Tinder is the gorilla in the casual end of the spectrum, which is our space. Maybe one or two of these other ones will survive, and be profitable, but the only reason they exist right now is they’re operating off venture capital. Most of them are gone almost as quickly as they show up.” The second is the Match Group’s 2015 IPO.Match’s size works to its great benefit since users switch frequently between its sites.With so many dating sites, it can encourage customers to try out its other sites as well.It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even.Today, however, millennials have led the charge on transforming the dating industry and making online dating universally accepted.From 2013 to 2015, the share of 55- to 64-year olds has doubled from 6% to 12%.According to Nielsen data, one in 10 American adults spends more than an hour a day on a dating app.This is all on top of the growing ubiquitousness of broadband internet and growing acceptance and legitimacy around online dating.While few would be surprised to hear that young adults are active with online dating, they might be when they realize that those in their late 50s and 60s are also quite active.On the other hand, services like Tinder, Hinge, and Bumble eschew these surveys and essays, instead requiring that users link up their other social media accounts (Facebook, Spotify, Instagram).Apps in this second camp automatically populate users’ profiles.

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