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Match’s size works to its great benefit since users switch frequently between its sites.With so many dating sites, it can encourage customers to try out its other sites as well.Still, when it comes to actual ownership by company, these two models become more blended.The biggest player in the online dating game, the Match Group, dominates 25% of the market share.On the other hand, services like Tinder, Hinge, and Bumble eschew these surveys and essays, instead requiring that users link up their other social media accounts (Facebook, Spotify, Instagram).Apps in this second camp automatically populate users’ profiles.At its simplest, dating apps generally fall into two categories.

Users might not realize that Match Group actually comprises 45 brands, including big names such as Match.com, Ok Cupid, and Tinder, and it IPOed in 2015.However, when it comes to user engagement, Grindr (12 hours 26 minutes/month), Tinder (2 hours 39 minutes/month), Ok Cupid, and Bumble are at the top.And, while Tinder is the most popular among 18-29-year-olds, is most popular for the 30-44 demographic.Some might even say that they “work to provide a stream of warm bodies as fast as possible.” Each app has its own competitive advantage or spin on the dating game: With its monthly subscription fee, attracts people willing to put their money where their mouth is.On the opposite end of the “casual to serious” dating spectrum, Tinder pairs potential hookups based on a mere glance and swipe of a photograph, is easy to use, and is user-friendly, generating 1.2 billion profile views and 15 million matches a day.Around 15% of US adults, or around 50 million Americans, say that they have or continue to use websites or mobile dating apps in their pursuit of romance.While these numbers are promising, it’s interesting to note that some sources indicate that revenue growth for the industry is projected to slow through 2022.In fact, a January 2018 Statista survey revealed that 12% of 18-29-year-olds admit to being in a relationship with a partner or spouse that they met online.If you continue to have doubts, consider that there are now over 1,500 dating apps or websites looking to draw single men and women to their product, and to match them with one another.There’s been much talk about the impact dating apps have had on perpetuating a “hookup culture” and instant gratification over a genuine or more serious collection. In a survey conducted in August 2017 of 6,458 online daters over the age of 16 years old and from 30 countries revealed that 48% of online daters are looking “for ‘fun’, among other things.According to Market Watch, online dating has become the most popular form of dating for homosexuals, and the second most popular way to meet partners for heterosexuals (after meeting through friends).

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