Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.Online dating services also differ widely in their revenue streams.Online dating (or Internet dating) is a system that enables people to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.In all, there was little difference among the sexes with regards to their opinions on online dating.It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Meanwhile, 60% of non-users thought that online dating was a more dangerous way of meeting people and 24% deemed people who dated online were desperate, compared to 45% and 16% of online daters, respectively.
According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
Safety was, however, the exception, with 53% of women and only 38% of men expressing concern.
There is, however, great variation along gender lines.